Bella Han
Graphic Designer
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Morf
New Brand Identity & Business Strategies2025
In order to foster a truly inclusive global design community, designers need to collectively build a new source of inspiration that embraces diverse cultural narratives, honors traditional visual languages, and promotes cross-cultural exchange.
Design Process
I began my inspiration by exploring the origins of geometric patterns, which often have ancient and diverse roots—even when the shapes appear similar.
I referenced this process of tracing origins to illustrate the logo’s evolution. From simple geometric shapes to humanized patterns, each with its own variations based on the forms they developed from.
Morf is an interactive tool for tracing, where people can interactive with the trace back process and feel the connections between those cultural heritage.
This project shows my skills in brand identity and business strategy. I completed a market analysis, defined a target audience, found market opportunities, and planned the business structure, while I also utilized p5.js to achieve some functions. These insights shaped the brand identity and future brand elements.
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